Oregon Health Forum http://www.healthforum.org/feb99.html John King calls health care industry arrogant Why is the health care industry the last to take quality seriously? John King posed that question to physicians gathered at a conference sponsored by the Medical Society of Metropolitan Portland in February. "We're pretty arrogant," King said. "We have a 'field of dreams' mentality. We'll build it; they'll come." Chairman of the American Hospital Assn., King recently stepped down as CEO and president of Legacy Health System. Hospitals have lost the public's trust in the past decade, he added, and the AHA has an agenda to restore that trust.